More evidence they think we’re stupid.
In reaction to the possibility that a tax might be imposed on “juice drinks and soda,” an outfit called Americans Against Food Taxes has come out with an ad that shows a fit, attractive mom hauling bags of 32-oz soda bottles out of her hatchback.
The key tag line: “They say it’s only pennies. Well those pennies add up when you’re trying to feed a family.”
To see an intelligent analysis of the public health implications of a tax on sweetened beverages, see the recent report in the New England Journal of Medicine.